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Archive for May, 2010
French and Germans snap up kit to support their teams, but Brits are lukewarm
England may have invented the sport, but could they be losing interest in the Three Lions? Twenga reveals that visits to football kits on www.twenga.co.uk have grown just 10% in the run up to the World Cup. In France, visits grew 40%. In Germany, visits leapt 236%.
Where is World Cup fever? For individual kit items the picture is grim for England. For football shirts, German visits are up 580% while in England, visits muster a growth of just 35%. Football caps are up 548% in Germany, while in the UK they’re up just 113%. In France visits to football t-shirts are up 237%, while England lags behind, rising just 6%.
Thanks to Twenga, Internet users can get a 10% off voucher for World Cup merchandise from the official FIFA online store.
| United Kingdom | France | Germany | |
| Top 10 football items | Search growth | Search growth | Search growth |
| Football shirt |
+35.2% |
+64.8% |
+579.8% |
| Football boots |
-70.8% |
+5.8% |
+83.2% |
| Football goal |
+106.7% |
+6.3% |
+425.5% |
| Footballs |
+29.9% |
+38.4% |
+215.8% |
| Football jacket |
+13.1% |
+20.3% |
+370.3% |
| Football kit |
+25.1% |
+41.2% |
+357.5% |
| Football t-shirt |
+5.8% |
+237% |
+545.3% |
| Football polo shirt |
+107.5% |
+44.4% |
+644% |
| Football cap |
+113% |
+245.6% |
+548.3% |
| Football goal keeper gloves |
+13.9% |
+38.9% |
+254.6% |
Visits as at 26 May 2010, compared with a month before.
Let’s start the week right with a discount from fifa.com.
15% off of order of £75 or more
Valid until 31/05/2010
About fifa.com:
Shop the official FIFA online store for FIFA 2010 World Cup merchandise. Shop National Teams, FIFA 2010 World Cup merchandise, football shirts, Club Teams and more FIFA merchandise at the official FIFA store.
Sun tan cream still the most visited online, but fake tan is catching up, rising 228%
London – May 21st, 2010. Brits are increasingly reaching for the fake tan, confirms Twenga, the new-generation shopping search engine. While traditional sun cream is still the most visited sun care product on www.twenga.co.uk, searches for fake tan are rising the fastest, up 228% in a month.
Buying habits of British consumers are changing, probably due to health concerns and unreliable summers. Between good UV protection and fake bake, their hearts waver:
• Hard core sun worshippers are still snapping up tanning oil, up 127%.
• Moderates are taking more care, with pre-tanning care up 160%, and tan prolonger up 65%.
• For avoiding problems with sand, sun protection spray is increasingly popular, up 126%.
• Tanning pills are up 48%.
| Rank by traffic | Sun-care product | Increase in visits |
| 1 | Sun cream | +62% |
| 2 | Fake tan | +228% |
| 3 | Tanning lotion | +116% |
| 4 | Sun protection lotion | +84% |
| 5 | Sun protection spray | +126% |
| 6 | Tan prolonger | +65% |
| 7 | Tanning oil | +127% |
| 8 | Pre-tanning care | +160% |
| 9 | Facial tanning | +108% |
| 10 | Tanning pills | +48% |
Visits as at 20 May 2010, compared with a month before.
Let’s start the week right with a discount from Laden.co.uk.
15% off
Valid until 30/05/2010
About the Laden.co.uk:
The home of independant fashion designers: shoes, accessories, tops, bottoms, jackets…
Let’s start the week right with a discount from ExtremePie.com.
12% off off when you spend £60 or more
on non Sale items
Valid until 01/06/2010
About the ExtremePie.com:
Stockist of skate, surf, snow, urban clothes,clothing, shoes,footwear,accessories from Quiksilver, Roxy, Globe, Fox, Vans, Animal, WESC, Billabong, Zoo York, Protest & Nikita.
