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Archive for June, 2010
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Favourite bikinis are leopard print or purple, and the monokini takes off
This summer, British babes are going sexy and colourful for the beach, reveals Twenga, the new-generation shopping search engine. The bikini is the most visited swimwear category on www.twenga.co.uk and favourite styles are increasingly eye-catching:
• Top colours are purple, yellow, white and red.
• Favourite patterns are leopard, polka dot and camouflage.
• Most searched for shapes are the strapless top and the thong bottom.
The hot new item this year is the monokini, a daringly minimal version of the classic swimming costume. For brands, Adidas remains the favourite, but lingerie brands like Freya and La Senza are becoming ever more popular on the beach.
| Rank by traffic | Top 10 women’s swimwear |
| 1 | Bikini |
| 2 | Swimsuit top |
| 3 | Tankini |
| 4 | Swimming costume |
| 5 | Monokini |
| 6 | Swimsuit bottom |
| 7 | Skirted swimwear |
| 8 | Sarong |
| 9 | Trikini |
| 10 | Legsuit |
Visits as at June 3rd 2010, compared with a month before.
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