Classic toys stable, while visits to baby gyms up 116%, and baby play mats up 297%

This year’s baby toy trend is for physical toys that improve co-ordination and wellbeing, over traditional toys and those boosting brain power, reveals Twenga, the new generation search engine. In just one month, visits to baby play mats rocketed 297%, baby walkers rose 129%, and baby gyms were up 116%. While the big classics such as baby mobiles and rattles remain popular, searches are growing much more slowly for these during the usual summer baby toy surge. Rattles were up only 98% and baby mobiles just 87%.

Visits from 27^th June to 26^th July 2010, compared with same period a month before

The perfect baby shower gift

For baby gyms, the most searched for material is wood, with Winnie the Pooh the favourite theme for 2010. The most popular brands for play mats and baby gyms are Fisher Price, Galt, Mamas and Papas, Tiny Love and Taf Toys.

UK shoppers are making a last minute dash for that summer beach body as searches for fitness equipment such as cardio riders increased by 257% in just a month, reveals Twenga the next-generation shopping search engine. Visits to cross trainers were up 171%, with rowing machines up 142%, and exercise bikes up 128%. Some online shoppers are clearly willing to brave a last-minute workout during July’s heatwave to get fit for summer. Twenga’s study compared visits for the month 20^th June – 19^th July to the same period the previous month.

Visits from 20^th June to 19^th July 2010, compared with same period a month before.

The most popular brands for fitness equipment are Reebok, V-fit, York, Olympus and Body Sculpture. For cross trainers and exercise bikes, the most searched for criteria was fold-away.