Users want stylish fireplaces: real flames and marble

Online searches for fireplaces jump 170% in a month

When choosing a fireplace in preparation for winter, Brits want real flames, top quality materials, and are willing to pay more for reduced CO2 or renewable fuels, reveals Twenga, the new generation shopping search engine.

• - Real flames over electric – The top fuel choices are gas, ethanol and wood, with no demand for electric alternatives, showing that a realistic look is vital.
• - Top quality materials – The most searched for materials are granite, stone and marble, demonstrating a preference for stylish, classic, long-lasting materials.
• - Reduced emissions – The rise of ethanol fires confirms an effort to reduce CO2 emissions. Coal and oil fires are now totally out of fashion.

The season is in full swing, with visits to fireplaces up 170% in the past month. Twenga compares over 9,200 fireplace products from 349 online shops.

Visits from 23^rd July to 22^nd August 2010, compared with same period a month before

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Tags: coal, Dimplex, electric, fireplace, Flamerite, fuel, oil fire, Prolectrix, real flames