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Searches for fitness machines up 257% this month, despite the heat
Written by Emmanuel in Studies & StatisticsUK shoppers are making a last minute dash for that summer beach body as searches for fitness equipment such as cardio riders increased by 257% in just a month, reveals Twenga the next-generation shopping search engine. Visits to cross trainers were up 171%, with rowing machines up 142%, and exercise bikes up 128%. Some online shoppers are clearly willing to brave a last-minute workout during July’s heatwave to get fit for summer. Twenga’s study compared visits for the month 20th June – 19th July to the same period the previous month.
| Fitness equipment | Rise in visits |
| Cardio rider | +257% |
| Cross trainer | +171% |
| Rowing machine | +142% |
| Exercise bike | +128% |
Visits from 20th June to 19th July 2010, compared with same period a month before.
The most popular brands for fitness equipment are Reebok, V-fit, York, Olympus and Body Sculpture. For cross trainers and exercise bikes, the most searched for criteria was fold-away.
| Top fitness equipment brands |
| Reebok |
| V-fit |
| York |
| Olympus |
| Body Sculpture |
|
Fitness equipment |
Rise in visits |
|
Cardio rider |
+257% |
|
Cross trainer |
+171% |
|
Rowing machine |
+142% |
|
Exercise bike |
+128% |
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The smart brogue goes casual, as online searches jump 489%
Written by Emmanuel in Studies & StatisticsHigh Street brands like Paul Smith and Timberland are the favourites
A five-fold increase in searches for the traditional brogue confirms its status as the re-invented casual must have this year, reveals Twenga, the new generation search engine. Searches for brogues are up 489% compared to last month. The top searched brands are the High Street favourites, such as Paul Smith, Grenson, Timberland and Doc Martens, underlining the shoe’s new trendy status.
Twenga’s study of top shoe searches on www.twenga.co.uk also shows that searches for Wellington Boots are up 91% in a month, perhaps confirming that wellies are the chic festival season essential, or maybe just that Brits fear the worst for the English summer.
|
Men’s shoes Top 10 most important progression |
Traffic increase |
|
|
1 |
Brogue shoes |
+489% |
|
2 |
Sandals |
+105% |
|
3 |
Wellington boots |
+91% |
|
4 |
Flip flops |
+84% |
|
5 |
Smart shoes |
+75% |
|
6 |
Mules |
+58% |
|
7 |
Sneakers |
+21% |
|
8 |
Ankle boots |
+15% |
|
9 |
Dress shoes |
+11% |
|
10 |
Loafers |
+6% |
Visits as at June 14th 2010, compared with a month before.
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