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Sun tan cream still the most visited online, but fake tan is catching up, rising 228%
London – May 21st, 2010. Brits are increasingly reaching for the fake tan, confirms Twenga, the new-generation shopping search engine. While traditional sun cream is still the most visited sun care product on www.twenga.co.uk, searches for fake tan are rising the fastest, up 228% in a month.
Buying habits of British consumers are changing, probably due to health concerns and unreliable summers. Between good UV protection and fake bake, their hearts waver:
• Hard core sun worshippers are still snapping up tanning oil, up 127%.
• Moderates are taking more care, with pre-tanning care up 160%, and tan prolonger up 65%.
• For avoiding problems with sand, sun protection spray is increasingly popular, up 126%.
• Tanning pills are up 48%.
| Rank by traffic | Sun-care product | Increase in visits |
| 1 | Sun cream | +62% |
| 2 | Fake tan | +228% |
| 3 | Tanning lotion | +116% |
| 4 | Sun protection lotion | +84% |
| 5 | Sun protection spray | +126% |
| 6 | Tan prolonger | +65% |
| 7 | Tanning oil | +127% |
| 8 | Pre-tanning care | +160% |
| 9 | Facial tanning | +108% |
| 10 | Tanning pills | +48% |
Visits as at 20 May 2010, compared with a month before.
Twenga has searched through the most popular sunscreens to find the variations that are most suited to your needs:
-Accelerated tanning: Tanning Pills
Taken a minimum of 15 days before sun exposure, tanning pills like Oenobiol contain active hydrators that prepare the skin for a rich and long-lasting tan.
Tanning pills starting from £16
-Face protection: Facial suncare
Sensitive and frequently exposed to the sun, your face requires a non-comedogenic, soothing, and hydrating lotion. Some brands such as Nivea even make anti-ageing sun creams that will help to rejuvenate and protect your skin.
Face protection starting from £16
-A healthy tan: Sun protection lotion
For a natural and progressive tan, choose a water-resistant cream with a sun index that is appropriate for your skin type. The more fair and sun-senstive your skin, the higher level of sun protection you will require.
If your skin is olive or already bronzed, you can deepen your tan with a tanning oil like Hawaiian Tropic’s professional tanning oil.
Tanning oils starting from £5
-A long-lasting tan: Tan prolonger
After sun exposure, soothe and refresh your skin by applying a tan extender such as Lancaster Tan Maximiser. The intense hydration provided by these lotions will help you obtain a luminous tan that is both uniform and long-lasting.
Tan prolonger starting from £2.68
