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77% of British women will use internet to buy,
and 87% will use it to compare prices

London – December 4th, 2009. Twenga, the most comprehensive shopping search engine, has analysed the online buying behaviour of British men and women. It found that, in just one year, British women have quickly overtaken men in using the internet for Christmas shopping. Some 77% of UK women will buy online, a rise of 16% in a year, leaving men behind on 74%. The amount of women comparing prices online has jumped a massive 24% since 2008: British women are way ahead at 87% to men’s 78%, at a time when UK consumers are increasingly price aware.

Despite their strong appetite for online internet shopping, British women are more concerned than their male counterparts about getting the right products, having them delivered on time, and returning them. More women would still want to see and touch items before buying (49% to men’s 31%), worry about late delivery (38% to men’s 34%), and believe returning unsuitable goods is too complicated (29% to men’s 14%).

Tables
How did you use the internet when doing your Christmas shopping in 2008?
How will you use it in 2009?

In 2009…

What, if anything, would prevent you from doing more of your Christmas shopping online?

Methodology
Is the recession over, or will it still affect Christmas spending this year? To answer this question, Twenga, conducted its Annual Christmas Spending Survey, asking some 3,000 European internet users what their budget would be for the festive period and how they intend to spend it. The research was done online by Novametrie for Twenga on a representative sample of 3,027 Europeans in France, Germany, the UK, Italy, Spain and the Netherlands between 6 and 13 October 2009.

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