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French and Germans snap up kit to support their teams, but Brits are lukewarm
England may have invented the sport, but could they be losing interest in the Three Lions? Twenga reveals that visits to football kits on www.twenga.co.uk have grown just 10% in the run up to the World Cup. In France, visits grew 40%. In Germany, visits leapt 236%.
Where is World Cup fever? For individual kit items the picture is grim for England. For football shirts, German visits are up 580% while in England, visits muster a growth of just 35%. Football caps are up 548% in Germany, while in the UK they’re up just 113%. In France visits to football t-shirts are up 237%, while England lags behind, rising just 6%.
Thanks to Twenga, Internet users can get a 10% off voucher for World Cup merchandise from the official FIFA online store.
| United Kingdom | France | Germany | |
| Top 10 football items | Search growth | Search growth | Search growth |
| Football shirt |
+35.2% |
+64.8% |
+579.8% |
| Football boots |
-70.8% |
+5.8% |
+83.2% |
| Football goal |
+106.7% |
+6.3% |
+425.5% |
| Footballs |
+29.9% |
+38.4% |
+215.8% |
| Football jacket |
+13.1% |
+20.3% |
+370.3% |
| Football kit |
+25.1% |
+41.2% |
+357.5% |
| Football t-shirt |
+5.8% |
+237% |
+545.3% |
| Football polo shirt |
+107.5% |
+44.4% |
+644% |
| Football cap |
+113% |
+245.6% |
+548.3% |
| Football goal keeper gloves |
+13.9% |
+38.9% |
+254.6% |
Visits as at 26 May 2010, compared with a month before.
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Tags: boot, cap, FIFA 2010 World Cup, goal keeper gloves, jacket, T-shirt, Voucher
